Reputation often plays a seemingly obscure role in the functioning and success of an organisation. reputation is a complex term, with many interpretations, and at least two separate models. It is often very easy to forget about the importance, and the role that, reputation, and it’s management, plays in the success and continued existence of an organisation in times of affluence and financial progress. One is often reminded too little too late of its actual importance during crises, and in the midst of the collapse of one’s company grown through blood, sweet, and tears.
reputation is one of the many silent, stealthy forces at play, governing the direction an organisation goes, and determining its likelihood of future survival. The recent crisis with Volkswagen has demonstrated how incredibly powerful and important reputation is.