What is reputation?: A difficult and complex definition.


Reputation often plays a seemingly obscure role in the functioning and success of an organisation.  reputation is a complex term, with many interpretations, and at least two separate models.  It is often very easy to forget about the importance, and the role that, reputation, and it’s management, plays in the success and continued existence of an organisation in times of affluence and financial progress.  One is often reminded too little too late of its actual importance during crises, and in the midst of the collapse of one’s company grown through blood, sweet, and tears.

reputation is one of the many silent, stealthy forces at play, governing the direction an organisation goes, and determining its likelihood of future survival.  The recent crisis with Volkswagen has demonstrated how incredibly powerful and important reputation is.

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The cicadas drummed away, their humming echoing back and forth underneath the canopy where the leaves rustled and cracked in the wind which weaved like a flame through the trees in waves deep into the forest.  The sun needled through the canopy, lensing to the underbrush where it scattered the insects whom only moved far enough to avoid the light before droning on once again.  Every now and again a stronger, more abrupt rustle trudged forth from someplace or other in the forest.

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Shadow’s Reach soon to join original literature

I’ll be adding within the next hour ‘Shadow’s Reach’  my latest story project.  The chapters will appear in the feed, but have a look at the ‘Original Literature’ page for details regarding my schedule (in the sense that it isn’t a schedule?), and other details.  And under ‘Original Literature’ you’ll also find the information and index page for Shadow’s Reach.  I’ll update it with the links as soon as I have the first chapter posted.

Please don’t be shy, comment and let me know what you think.  It really helps to keep me motivated to keep doing this.  I want this to be a journey that we undertake together.  If you have any suggestions let me know and we can discuss the direction we go with the story together.

I’m looking forward to taking on this project together with you guys and I hope you enjoy it.

For those too lazy to check out the pages:


Click here to read

I will be working on the story in my free time (which, as you all know, is all but non-existent), so don’t expect too frequent releases.  If and when I do complete a chapter I will schedule it for release on the following Sunday evening (at around 18h00 SAST [GMT+2]).  I’ll also make a post to let you guys know a chapter is upcoming.

I’ll be releasing the prologue out of this schedule (in the next hour) so you guys can have a read and maybe (hopefully) get into it a little bit.


Online Gaming – A realisation of the utopian intercultural communication environment

I just wanted to let you guys know (for those that might be interested) that I just published another of my undergraduate papers from last year on Academia.edu. This particular paper deals with intercultural communication and how ONLINE GAMING has created what could be considered the ideal intercultural communication environment. If this interests you, please feel free to have a read and let me know what you think.

My personal preference in regards to the use of ‘while’ and ‘whilst’ in academic writing

According to the Oxford, Webster, and Pharos dictionaries, both while and whilst have the same meaning.  While is the older, and whilst has since largely fell out of favour.  ‘Whilst’ is no longer used in the US, and – whilst still present – is not preferred in British English.

Personally, I find both have their uses.  Now, I need to clarify that there is no official semantic distinction between the two, what I am about to tell you is just my personal preference and usage.

I prefer to use ‘while’ for the standard meaning, that, to indicate that two things are happening at the same time.  ‘Whilst’, however, I use to indicate that, whilst things are happening at the same time, they are either unrelated, contradictory, opposite, or counter-intuitive, etc.

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